Research Highlights STEAMigPOWER’s Innovative Communication Strategy

We are very pleased to share that Olga Pereira, a researcher at ESTG – Politécnico do Porto, reached out to conduct a study on the communication and marketing strategy we developed to engage the community with the STEAMigPOWER project.

Olga presented the paper “Applying Social Marketing Principles to Foster Social Engagement: a case study on empowering vulnerable populations through STEAM approaches”, co-authored by Sofia Barbosa Pereira, PI of the project, at the European Social Marketing Conference, in Ljubljana, Slovenia.

The study explores how our tailored approach achieved distinctive results, creating a positive societal impact.

We are immensely proud that STEAMigPOWER is inspiring researchers from various fields and contributing to new perspectives and advancements in the communication and dissemination of European projects.